Access the best research and insight expertise, flexibly
Clarke21 is a London based research and insights consultancy providing flexible, experienced help to businesses who need:
- A Head of Insight without the on-cost commitment
- To run specific projects, that require experienced /focussed staff you don’t have available
- To scale their Insights offering quickly and temporarily
- To manage the purchase and onboarding process of new Insights technologies
Experienced in both scaling and established businesses. Our passion is collaboration with you to deliver relevant, applicable and actionable, Insights for your business.
kate@clarke21.com
Our Services:
A no commitment Head of Research/Insight
Does your business need an experienced Research / Insight lead, but feel it’s not quite the right time to commit to the headcount? Not quite the right investment / return balance just now.But you want impactful consumer and market understanding to help you scale?
We help companies access experienced, specialised and connected ‘Head of’ without the full-time commitment and on-cost to the business.
We can support, mentor and develop a less experienced team. We provide this either on an ongoing basis or on a project basis, from start to finish to develop a project and narrative that delivers maximum value across your business.
We can work with you to help you maximise the value you are getting from incumbent partners (e.g. comms agencies) who are researching on your behalf by making sure the needs of the broader business are addressed.
We support your business at the scale you need. It could be through a regular retainer or a project-by-project basis.
This solution takes pressure from your ongoing budget whilst giving you impactful consumer and market understanding to help you scale
Project work
No insight team, no problem. A project that needs careful handling?
We can step into your business to oversee individual research or analysis projects. We can address the needs of the business and run projects accordingly.
Flex for your team
Do you have a great Insights team in your business but a bulge of work / phasing issue?
We will work with you to offer an experienced pair of hands to help with the excess work, adept at hitting the ground running and working with a broad variety of stakeholders.
Purchase of Insight Tech
Do you want to on-board new Insights technology? But you don’t have the time to navigate the complexity of finding, suppliers, issuing RFIs/ RFPs, let alone selecting suppliers, working with finance/purchasing/data security, checking the technical fit and requirements? Or keeping the business informed and onboarding.
We will work alongside you, facilitating the selection and onboarding of new suppliers, using experience gained both at a company and (Media) industry level.
kate@clarke21.com
Specialisms:
Expertise: Team leadership; research; analysis; story-telling; communications; arriving at clear, useful output; (senior) stakeholder management; project management; commercially acute; swift assimilation of business needs / levers; joining the dots across multiple projects / data sources; research design; end to end quantitative; interviews; working closely with data / analytics; innovative approaches
Project types: Including: usage and attitudes; trends; brand perception; brand stretch; community building, segmentations, comms testing; concept testing; customer experience; desk research; analysis
The Founder:
Kate has over twenty years’ experience of client-side market research working in established companies and start-ups, digital first and disrupted industries. She has worked extensively with marketing, content, advertising and product teams
She takes great joy in interrogating business problems, needs, levers, audiences and markets to really develop projects that deliver excellent value across the whole business from marketing, to product, sales to C-Suite.
Experienced in both sourcing, selecting and working with research agencies, or designing and delivering projects in-house.
Drop her a line to discuss your needs +44 (0) 7984 791 369
kate@clarke21.com